Boost YOUR Brand!
This site was developed in response to repeated requests of my entrepreneurial friends for more information on starting a brand for small business.
I saw the opportunity to leverage my 25 years experience in building brands for multi-national corporations to deliver those same proven tools adapted for the small business arena.
The main focus of this site is the Brand Boost Formula, an online course designed to provide entrepreneurs with all they need to optimize their brand for the market. The course details every element of brand building, including:
- Mission and values
- Brand attributes
- Brand voice and key messages
- Logo and identity development
- Touchpoint management
Any small business looking to establish a brand that will set them apart from the competition and increase customer engagement will find all they need and more here. The program will provide a system that can be implemented fast and at low cost – vital details for today’s small business.
Check back regularly to my blog for updates on all things brand for small businesses. And please, share the word – if you know someone who could benefit from brand start-up information, or whose brand simply needs a boost, refer them here. You will really be doing them a favour!
Onward and upward!